An agency offering guaranteed SEO might seem appealing, but it’s important to remember that there are no guarantees when it comes to SEO. This is because SEO agencies have no direct control over search engine algorithms.
If an agency is offering guaranteed SEO services it’s best to stay away. Instead, you should focus on finding an agency that can provide a comprehensive SEO strategy and is transparent about their process.
SEO is an ever-changing landscape and what works today might not work tomorrow. However, there are certain time-proof SEO tips and strategies that will help increase your website’s traffic
It’s still a fact that SEO remains one of the most effective methods of driving traffic to your website in 2022, and these 10 tips are guaranteed to help you improve your ranking and visibility online.
Does SEO Still Work In 2022?
Absolutely. SEO is not only still relevant, but it’s more important than ever.
Some people believe that SEO is no longer effective because Google’s algorithms have become too complex. This simply isn’t true. While it’s true that Google’s algorithms have become more complex, this only means that SEO has become more important, not less. In fact, almost 70% of all online experiences in 2022 start with a search engine.
Google’s algorithms are designed to surface the most relevant and useful results for users. In order to do this, they take into account over 200 different factors, including the content of a page, the authority of the website, the user’s search history, and much more.
SEO is still an incredibly effective way to earn traffic in 2022 because it allows you to improve your website in all of these different areas that Google takes into consideration. By improving your website for SEO, you’re essentially giving Google exactly what it wants — a site that provides a great experience for users.
Can SEO Be Guaranteed?
There is no guarantee when it comes to SEO because there is no direct control over search engine algorithms. However, following general best practices and being aware of the latest trends can help you improve your ranking.
Some agencies might claim to offer guaranteed SEO services, but beware of these claims. If an agency is offering guaranteed SEO results, it’s likely a scam. There is a good chance that they would engage is some type of “black hat” SEO tactics that could result in your website being penalised by Google. In fact, Google’s own guidelines state that if an agency is claiming to “guarantee you that their changes will give you first place in search results, find someone else.”
The best thing you can do is to focus on finding an agency that can provide a comprehensive SEO strategy and is transparent about their process. By working with a reputable agency, you can increase your chances of seeing real results from your SEO efforts.
However, there are some SEO tips and strategies that are time-proof and will help increase your website’s traffic. This is because Google’s quality guidelines remain largely the same, even as their algorithms evolve.
Here are some of the 10 most effective SEO tips that you can use to drive more traffic to your site:
1. Optimise Your Website For Speed
One of the most important ranking factors in 2022 is website speed. In fact, Google has been continuing to work on “making the web faster” for more than a decade. This means that speed has been a ranking signal for some time.
Improving your website speed not only helps your SEO, but it also improves the user experience (UX) of your visitors. For example, website speed has a direct impact on your conversion rate. In fact, a slow website can cost you up to 79% of potential customers.
There are a number of ways you can optimise your website for speed.
Use A Content Delivery Network (CDN)
A content delivery network (CDN) is a system of distributed servers that deliver webpages and other content to users based on their geographical location.
Using a CDN can help improve your website speed because it reduces the distance between your server and the user. This is especially important for users who are located further away from your server, as the data has to travel a greater distance.
Optimise Your Images
Images are one of the most common causes of slow loading times. This is because images are often quite large files, which can take longer to load.
There are a number of ways you can optimise your images to improve your website speed, such as using compressed files or using a CDN. Another way to optimise your images is to lazy load them. This means that the images only load when they are visible on the screen, which can improve your website speed significantly.
Minimise Your Code
Another common cause of slow loading times is code bloat. This is when your code is larger than it needs to be, which can make it take longer to load. Minimising your code can help improve your website speed.
One way in which you can minimise your code is by using minified files. These are files that have been compressed to remove any unnecessary characters, such as whitespace. This can reduce the file size significantly, which can help improve your website speed. If you have a WordPress website, you can get a plugin that will automatically minify your files for you.
Redirects are when a user is taken from one URL to another. They are often used when a page has been moved or deleted. While redirects can be helpful, they can also cause slow loading times. This is because the user has to wait for the first page to load before being redirected to the second page.
To minimise redirects, you can use a 301 redirect. This is a permanent redirect that tells the browser to go directly to the new page. This can help reduce loading times and improve the user experience.
Enable Browser Caching
Browser caching is when a browser stores files on the user’s computer so that they don’t have to be downloaded each time the user visits your website.
Enabling browser caching can help improve your website speed because it means that the files don’t have to be downloaded each time the user visits your site. Instead, they can be loaded from the user’s computer, which can save a lot of time.
To enable browser caching, you need to add some code to your .htaccess file. This tells the server how long to cache each file type for. Alternatively, you can use a plugin if you have a WordPress website.
2. Use A URL Structure That Is SEO Friendly
The way in which your URLs are structured can have an impact on your SEO. This is because the URL is one of the first things that Google looks at when it is trying to determine what a page is about.
To make sure your URLs are SEO friendly, you should use dashes (-) instead of underscores (_). Dashes are easier for Google crawlers to read and understand, which can help improve your website ranking.
You should also try to keep your URLs as short and concise as possible. This is because long and complex URLs can be confusing for Google crawlers, which can impact your website ranking. Shorter URLs are also more user-friendly, making them easier to share.
It’s also important to include your keywords in your URL, as this can help improve your page ranking. Keywords in the URL may also help with click-through rates, as users will be able to see what the page is about before they click on it. This can be of great benefit for SEO as Google finds user experience to be an important factor for ranking.
3. Do Your Keyword Research
One of the most important things you can do to improve your SEO is to do your keyword research. This involves finding out what keywords people are using to search for your products or services. Using the correct keywords that match the searcher intent with page intent is sure to give you guaranteed SEO success.
Once you have found the right keywords, you need to include them in your website content, titles, and URLs. This will help Google understand what your website is about and index your website accordingly.
However, it’s also important to manage your expectations when it comes to choosing your keywords. Less than 0.2% of all keywords capture more than 60% of all search traffic, which makes the competition for these keywords extremely high.
If you want guaranteed SEO success, you need to be persistent with your keyword research in order to discover opportunties for lower competition keywords that you can include in your content. There are a number of keyword research tools you can use to do this, such as Google’s own Keyword Planner and Ahrefs Keyword Explorer.
4. Understand Searcher Intent
In order to rank highly on Google, you need to understand what searcher intent is. This is the purpose behind the search, which can be anything from finding information to making a purchase.
If you want to improve your SEO, you need to make sure that your website content matches the searcher intent. For example, if someone is searching for “buy shoes“, they are likely looking to make a purchase. If your website content is about the history of shoes, it’s not going to match the searcher intent and you’re not going to rank highly on Google — despite targeting those keywords.
It’s important to note that searcher intent can change depending on the stage of the buyer’s journey. For example, someone who is at the beginning of the buyer’s journey may be searching for “best running shoes” with the intent of finding information, while someone at the end of the buyer’s journey may be searching for “buy nike roshee” with the intent of making a purchase.
For guaranteed SEO improvements, you need to make sure that your website content matches the searcher intent for each stage of the buyer’s journey. You can do this by creating different types of content, such as blog posts, infographics, and ebooks.
5. Add NAP Information
If you want to improve your SEO, you need to make sure that your NAP information is included on your website. NAP stands for Name, Address, and Phone Number, and Google uses this information to verify the accuracy of your business listings, which can impact your ranking.
Including your NAP information on your website is also important for local SEO. If you want your business to show up in the local pack on Google, you need to make sure that your NAP information is included on your website and that it matches the information on your Google My Business listing.
To ensure that your NAP information is accurate, you should regularly check your listing on Google My Business. In fact, it’s important that you keep your NAP details consistent on all directory listings, as well as on your website.
If you want to improve your SEO, make sure to include your NAP information on your website and keep it updated.
6. Make Use Of Internal Linking
Building links is arguably the most important ranking factor for SEO. However, it’s not just external links that are important — internal links are also essential for improving your website’s ranking.
Internal linking is the process of linking to other pages on your website from within your content. This helps Google understand the structure of your website and can help to improve your website’s ranking.
Internal linking can produce guaranteed SEO results for a number of reasons, including:
Helping Google Index Your Website More Effectively
When you include internal links on your website, you’re helping Google index your website more effectively. This is because the links act as clues that help Google understand what each page is about and how it’s related to other pages on your website.
If you want to improve your SEO, take advantage of internal linking by adding links to other pages on your website within your content.
Passing Link Equity From One Page To Another
Link equity is the value that’s passed from one website to another through links. When a website links to another website, they’re passing link equity — also known as link juice.
The more link equity a website has, the higher it will rank on Google. This is because link equity is one of the most important ranking factors for SEO.
Internal linking can help to increase the link equity of your website by passing link juice from one page to another. For example, if you have a blog post that’s ranking well on Google, you can increase its link equity by adding links to it from other pages on your website.
Reducing Your Bounce Rate
Your website’s bounce rate is the percentage of people who leave your website after viewing only one page. A high bounce rate is bad for your SEO because it indicates to Google that people are not finding what they’re looking for on your website.
Internal linking can help reduce your website’s bounce rate by keeping people on your website longer. This is because when you include links to other pages on your website, you’re giving people the opportunity to explore your website further.
Increasing the Time Users Spend On Your Website
The amount of time that users spend on your website is another important ranking factor for SEO. The longer people stay on your website, the more likely it is that they’ll find what they’re looking for — which is good for your SEO.
Internal linking can help increase the time users spend on your website by giving them the opportunity to click through to other pages.
7. Build Authoritative Backlinks From Relevant Websites
Backlinks are links from other websites to your website. They’re an important ranking factor for SEO because they indicate to Google that your website is popular and relevant. If other website’s are willing to link to your content, it must be good!
In fact, the top spot on Google on average is dominated by websites that have 3.8x more backlinks than the rest of the first page results. So, if you want guaranteed SEO results, focus on building backlinks from relevant websites.
Relevant websites are those that are in the same niche or industry as your website. For example, if you have a website about SEO, you should try to get backlinks from other websites about SEO. This will show Google that your website is an authoritative source of information about SEO.
There are a number of ways to build backlinks from relevant websites, including:
Asking For Links From Other Website Owners
One of the simplest ways to build backlinks from relevant websites is to ask for them. If you have a friend or acquaintance who owns a website in the same niche as yours, reach out and ask if they’ll link to your content.
This is an especially effective way to build backlinks if the website owner is new to SEO and doesn’t know the importance of backlinks. You can explain to them how it will benefit both of your websites if they link to your content.
Creating Great Content That People Will Want To Link To
Another way to build backlinks from relevant websites is to create great content that people will want to link to. This could be a blog post, an infographic, or even a video.
Creating great content is the key to getting people to link to it. If you create content that’s not very good, no one will want to link to it — no matter how relevant it is to their website.
Guest Blogging On Other Websites In Your Niche
Guest blogging is when you write a blog post for another website in your niche. This is a great way to build backlinks because it allows you to get your content in front of a new audience.
You can offer to guest blog for other websites in your niche by reaching out to them and asking if they’re interested.
When guest blogging, be sure to include a link back to your website in the text or in your author bio. This will give people the opportunity to visit your website if they’re interested in what you have to say.
8. Write Quality Content For Your Website
One of the best ways to improve your website’s SEO is to regularly write quality content for your website. This will not only help you rank higher in Google, but it will also help you attract new visitors to your website.
Content is the backbone of search. Search engines want to provide users with the best possible results, which means they’re looking for websites that have high-quality content.
If you want your website to rank higher in search engine results, focus on writing quality content that is relevant to your target audience. In fact, content is one of the best ways to generate leads, with leads generated through SEO having a 15% close rate, compared with less than 2% for traditional marketing channels.
When writing content, make sure it covers the topic in-depth and includes all the relevant keywords you want to rank for. The average length of content for first page results is 1500 words.
If you’re not a good writer, you can hire someone to write content for your website. Just be sure to give them clear instructions about what you want the content to be about.
9. Be Consistent With Your SEO Efforts
Guaranteed SEO requires consistency. If you want to see results, you need to be consistent with your SEO efforts. This means regularly publishing new content, building backlinks, and optimising your website for the keywords you’re targeting.
The best way to stay consistent with your SEO is to make it part of your regular marketing strategy. Set aside some time each week to work on your SEO, and make sure it’s given the attention it deserves.
If you’re not consistent with your SEO efforts, you won’t see the results you want. Search engines are constantly changing, which means you need to regularly update your website to ensure it’s optimised for the latest changes. This is especially true if your competitors are also doing SEO.
10. Give It Time To See Results
SEO is a long term strategy, which means it can take months or even years to see significant results.
If you’re not seeing the results you want, don’t give up. Keep working at it and eventually you will start to see an increase in website traffic. Just be patient and consistent with your efforts, and don’t expect overnight success.
In fact, on average it takes three to six months to start seeing results from SEO. In some cases, it can take more than 12 months to see significant results from SEO. So if you’re not seeing any results yet, don’t worry — it’s normal. Just keep at it and you’ll eventually start to see an increase in website traffic.
These are just a few of the things you can do to improve your website’s SEO. If you’re serious about generating more traffic to your website, contact an experienced SEO company who can help you take your efforts to the next level.
SEO is not a one time thing, it requires continuous effort to see results. You need to be constantly working on it, making improvements and keeping up with the latest changes. But if you’re consistent with your efforts, eventually you will start to see an increase in website traffic.
So there you have it, 10 guaranteed SEO tips to help you generate more traffic to your website. If you need help to take your SEO efforts to the next level, contact us today.