There are dozens of local companies offering a range of quality services. So how do you choose the best SEO agency Edinburgh has to offer?
When it comes to hiring an SEO agency for your business it might be appealing to look for a big company that boasts an impressive list of clients. But that may not always be the right choice – especially if you’re a small business.
It’s certainly worth looking at some of the local agencies that know the local market like the back of their hand and can help you reach your target audience!
Here we will look at ways to find the best SEO agency Edinburgh has to offer.
Understand what SEO is all about
Before you set out on your journey to find the best SEO agency Edinburgh has to offer you first need to get your head around what search engine optimisation actually does.
Simply put, SEO helps your business website rank higher in search engine results pages (SERPs) by improving its relevance for search queries. With Google processing 40,000 search queries every second, it’s easy to understand why SEO has become one of the main growth strategies for businesses.
So, the goal of SEO is to figure out what people are searching for and then optimising your website with that information and giving it to them!
Consider your goals
Hiring an SEO agency really is no different than hiring help for any other service. To make the right choice you have to ask the right questions. It’s the best way to make sure the agency is suitable for helping you achieve your business goals.
You need to decide on what exactly your business is trying to accomplish and ask yourself questions like:
- What type of audience are you trying to reach and who are your ideal customers?
- How competitive is your niche and are your competitors already optimising for search engines?
- Is your website the main channel for selling your products and services?
Once you’ve got an idea of what you want the agency to accomplish you can start looking for one.
Search in your local area
The next step in finding an agency. One of the easiest ways to do this is just to search for one on Google. You can just simply type in something like “SEO agency Edinburgh” and you’ll find a huge list of local agencies ready to help take your business to the next level.
A good agency will usually offer other services to compliment their SEO work, including website design, content marketing, social media and PPC advertising, strategy consulting and more. So, be sure to check out all of the agency services on offer before you enquire!
Another good way to find local agencies is to look on business directories in your area. For example, you can search for “Web Design in Edinburgh” on The Scotsman business directory. This should give you a good scope of local agencies you can contact.
Set your budget
It’s important to note that SEO agencies don’t come cheap. So, be sure to set a budget before you start contacting different agencies. This will help narrow down your search and avoid any nasty surprises later on!
It might be tempting to fall for promises of “cheap” or “affordable SEO”, but the truth is that if SEO isn’t done right, then it can actually have a negative effect on your site.
So, what is the cost of hiring an SEO agency? Well, this varies from business to business and client to client. But generally you should expect the monthly fee for premium SEO services to be at least £1500 per month (or more)!
You should also consider that SEO is a long term investment. SEO is far from a “set-it-and-forget-it” strategy. As a matter of fact, it’s quite the opposite. It could take 6-12 months of work to see notable results, but this can vary depending on the specific industry and niche of your business. With that in mind, the cost of fixed price SEO packages is usually measured per month rather than on an annual basis.
An SEO agency might offer a reduced price if you sign up for 3, 6 or 12 months at once to help you manage costs and ensure success!
It’s also important to consider what extras come included when looking for the best SEO agency Edinburgh has to offer. For example: Do they provide any guarantees? Are there any hidden fees? What kind of customer support do they offer? Will they be managing all aspects of your website optimisation – from content marketing through social media management too (or just certain parts)? Does their team have industry knowledge specific to my business?
SEO agency Edinburgh
If after all this reading you’re still thinking about how to find the best SEO agency Edinburgh has to offer or just want some advice on how to get started with SEO, please feel free to contact us!
Launched in 2020, Ambition Digital is full-service digital marketing agency based in Edinburgh, UK.
We offer free consultations and expert guidance that will take into account everything we’ve discussed here so far – plus any other questions you might have as well.