Getting your account verified on social media is an important step for building brand awareness and trust with your followers.
Regardless of whether it is your personal brand or business page (or even both), getting the little tick next to your name can be extremely beneficial.
But it’s not just about it “looking cool”. Having your account verified on social media instantly raises your profile and creates more trustworthiness in anybody who comes across your profile.
Having a verified account on social media can really make you stand out from your competition. But the problem is getting your account verified can be a very challenging and time consuming process — absolutely worth it in the end, though.
Unless you’ve already got a well known brand with a massive following (like Cristiano Ronaldo), getting your account verified will take some time and effort.
In case you’ve already requested to have your account verified, but been rejected, you’ve probably ignored some of the requirements. Some types of businesses find it harder than others to get verified, but don’t get discouraged.
Why Is It Important To Be Verified On Social Media?
Did you know that Twitter was one of the earliest social media platforms to introduce verified accounts?
It started off as a way for Twitter to be able to easily identify which accounts belonged to celebrities and public figures, gradually evolving into a way for users to be able to tell which accounts belong to brands, companies and influencers.
You will know yourself that when you see a verified account, it instantly says to you “it must be someone/something important!”
Having your account verified instantly lets other users know that it’s really your account and not just some imitator. Anybody can create a fake account using your name, logo and description as a way to gain followers, scam people or even deliberately damage your brand image.
Of course users can try to figure out if it is really you or your brand by evaluating things like the number of followers and the content on your page. But if the account is verified, there is no need for trying to guess and decipher the authenticity.
That’s why it’s important to be verified on social media to stop fake accounts from impersonating you or your brand. It also helps to raise your brand awareness and trustworthiness.
Getting verified is different for each social media platform, so let’s go through some of the biggest ones. Here is how you can get your account verified on Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok and LinkedIn!
How To Get Verified On Facebook
Facebook uses a blue verification checkmark to confirm the authenticity for public figures, influencers, companies, brands and celebrities.
In order to get your Facebook page verified, you used to have to make sure that it’s up-to-date. This included having a recent profile picture and making sure that you’ve added all of your profile information correctly.
You also had to make sure you’ve been posting regularly before you apply for account verification. In addition to that, Facebook also wanted you to make sure your account is authentic, unique, complete and notable.
Unfortunately, at this time Facebook has decided to suspend blue verification badge requests. However, following the above mentioned steps is an excellent way to let people know your page is authentic in the meantime.
The good news is that you can still have your business account verified on Facebook. To do this, you will need to go to your Business Manager and access the security settings. In your security settings, click on the Confirm Identity button. You will need to submit a photo ID and other requested documentation. Then, enter your business details and select your business from the list.
You will need to get the verification code sent to you. It can be done by using the Domain Verification button or have the code sent to you by text or email.
Then, enter the verification code and click Submit. You can usually expect to hear from Facebook about your business page verification within a few working days.
How To Get Verified On Twitter
According to Twitter, “the blue verified badge on Twitter lets people know that an account of public interest is authentic.” To have your account verified, you will need to make sure you have included:
- A confirmed contact number
- A verified email address
- A bio
- A profile picture
- A header image
- A website
- A birthday (unless your account represents a company, brand or other type of organisation).
- Your account must be public (change this in the privacy settings)
If you meet all of the requirements, you can request to have your Twitter account verified. Bewere that Twitter sometimes suspends their verification process for certain periods of time, so if that happens you will need to try another time.
The verification process is pretty straight forward. All you have to do is fill out a form and tell Twitter why your account should be verified in 500 characters or less.
It can take up to a week to hear back from Twitter about your account verification.
How To Get Verified On Instagram
Getting verified on Instagram is actually a simple and straight forward process. First, you have to make sure your profile is up to scratch.
That means building up your following by creating engaging content and making sure you’ve added all of the necessary profile information. Remember, even if you’re not verified, taking the time to make your account look professional will make people notice you more.
Once you’ve done these steps, follow Instagram’s official account verification process:
How To Get Verified On Youtube
To have your YouTube channel verified you will need at least 100,000 subscribers. Once you’ve hit that number you can go ahead and apply to get your Youtube account verified.
How To Get Verified On Snapchat
Getting verified on Snapchat is slightly different than getting verified on other social media platforms. For example, instead of the traditional checkmark, you get an emoji of your choice. Seriously.
One of the main advantages of this system is that you don’t have to know the name of the account to find them. You can just search them by using the emoji.
Snapchat verification requires you to have a fairly large following on the platform. If you think you qualify, you can contact Snapchat through their “I need help” web page.
How To Get Verified On TikTok
TikTok uses two types of verification check marks. Blue for brands and organisations and yellow for public figures and influencers.
At the moment, you’re unable to apply for TikTok verification, but this might change in the future.
Getting verified on social media will depend entirely on the platform you’re using. If you’ve previously tried to get verified, but got rejected try to follow the platforms verification guidelines more closely. Once you’ve made the necessary changes, you can apply to get your account verified again.
As long as you’ve followed the guidelines and meet the requirements, you should be able to get your account verified.
If you need help with your social media marketing, consider getting in touch with us. We’re experts in content creation and paid advertising, so we can certainly help with growing your social media accounts.