Learn How To Get Verified On Social Media

November 17, 2020

Getting your account verified on social media is an important step to building brand awareness and trust with your followers.

Regardless of whether it is your personal brand or business page (or even both), getting the little tick next to your name can be extremely beneficial.

But it’s not just to “look cool”. Having your account verified on social media instantly raises your profile and creates more trustworthiness in anybody who finds your profile.

Having a verified account on social media can really make you stand out from your competition. But there’s always a catch, isn’t there? In this case, getting your account verified can be a very challenging and time consuming process – but absolutely worth it in the end.

Unless you’ve already got a well known brand with a massive following (like Cristiano Ronaldo), getting your account verified will take some time and effort.

In case you’ve already requested to have your account verified, but been rejected, you’ve probably ignored some of the requirements. Some types of businesses find it harder than others to get verified, but don’t get discouraged.

In this article we will cover how to get verified on social media, including the biggest platforms like Facebook, Twitter, Instagram, YouTube, Snapchat and TikTok.

Why is it important to be verified?

Did you know that Twitter was one of the earliest social media platforms to introduce verified accounts?

It started off as a way for Twitter to be able to easily identify which accounts belonged to celebrities and gradually evolved into a way for users to be able to tell which accounts belong to brands, companies and influencers.

You will know yourself that when you see a verified account, it instantly tells you “it must be someone/something important!”

Having your account verified instantly lets other users know that it’s really your account and not just some fake/imitator. Anybody can create a fake account using your name, logo and description as a way to gain followers, scam people or even deliberately damage your brand image.

Of course users can try to figure out if it is really you or your brand by evaluating things like the number of followers and the content on your page. But if the account was verified, there wouldn’t be any need for trying to guess and decipher the authenticity.

So, it’s important to be verified on social media to stop fake accounts from impersonating you or your brand and to raise brand awareness and trustworthiness.

How to get verified is different for each social media platform, so let’s go through some of the biggest ones. Here is how you can get your account verified on Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok and LinkedIn!

How to get verified on Facebook

Facebook uses a blue verification checkmark to confirm the authenticity for public figures, influencers, companies, brands and celebrities.

To get your Facebook page verified, first you have to make sure that it’s up-to-date. This includes having a recent profile picture and making sure that you’ve added all of your profile information.

You also have to make sure you’ve been posting regularly before you apply for account verification. In addition to that, Facebook also wants you to make sure your account is authentic, unique, complete and notable.

Unfortunately, Facebook has decided to suspend blue verification badge requests at the moment. However, following the above mentioned steps is an excellent way to let people know your page is authentic in the meantime.

You can still have your business account verified on Facebook. To do this, you will need to go to your Business Manager and access the security settings. In your security settings, click on the Confirm Identity button. You will need to submit a photo ID and other requested documentation. Then, enter your business details and select your business from the list.

You will need to get the verification code sent to you. It can be done by using the Domain Verification button or have the code sent to you by text or email.

Then, enter the verification code and click Submit. You can usually expect to hear from Facebook about your business page verification within a few working days.

How to get verified on Twitter

According to Twitter, “the blue verified badge on Twitter lets people know that an account of public interest is authentic.” To have your account verified, you will need to make sure you have included:

  1. A confirmed contact number
  2. A verified email address
  3. A bio
  4. A profile picture
  5. A header image
  6. A website
  7. A birthday (unless your account represents a company, brand or other type of organisation).
  8. Your account must be public (change this in the privacy settings)

If you meet all of the requirements, you can request to have your Twitter account verified. Be aware that Twitter sometimes suspends their verification process for certain periods of time, so if that happens you will need to try another time.

The verification process is pretty straight forward. All you have to do is fill out a form and tell Twitter why your account should be verified in 500 characters or less.

It can take up to a week to hear back from Twitter about your account verification.

To get verified on Facebook, first you have to make sure that your page is up-to-date. This includes having a recent profile picture and making sure that you’ve added all of your profile information.

You also have to make sure you’ve been posting regularly before you apply for account verification. In addition to that, Facebook also wants you to make sure your account is authentic, unique, complete and notable.

Unfortunately, Facebook has decided to suspend blue verification badge requests at the moment. However, following the above mentioned steps is an excellent way to let people know your page is authentic in the meantime.

You can still have your business account verified on Facebook. To do this, you will need to go to your Business Manager and access the security settings. In your security settings, click on the Confirm Identity button. You will need to submit a photo ID and other requested documentation. Then, enter your business details and select your business from the list.

You will need to get the verification code sent to you. It can be done by using the Domain Verification button or have the code sent to you by text or email.

Then, enter the verification code and click Submit. You can usually expect to hear from Facebook about your business page verification within a few working days.

How to get verified on Instagram

Getting verified on Instagram is actually a simple, straight forward process. First, you have to make sure your profile is up to scratch.

That means building up your following by creating engaging content and making sure you’ve added all of the necessary profile information. Remember, even if you’re not verified, taking the time to make your account look professional will make people notice you more.

Once you’ve done these steps, follow Instagram’s official account verification process:

How to get verified on Youtube

To have your YouTube channel verified you will need at least 100,000 subscribers. Once you’ve hit that number you can go ahead and apply to get your Youtube account verified.

How to get verified on Snapchat

Getting verified on Snapchat is slightly different than getting verified on other social media platforms. For example, instead of the traditional checkmark, you get an emoji of your choice. Seriously.

DJ Khaled “owns” the key emoji:

One of the main advantages of this system is that you don’t have to know the name of the account to find them. You can just search them by using the emoji.

Snapchat verification requires you to have a fairly large following on the platform. If you think you qualify, you can contact Snapchat through their “I need help” web page.

How to get verified on TikTok

TikTok uses two types of verification check marks. Blue for brands and organisations and yellow for public figures and influencers.

At the moment, you’re unable to apply for TikTok verification, but this might change in the future.

Take-home message

How to get verified on social media will depend entirely on the platform you’re using.

If you’ve previously tried to get verified, but got rejected try to follow the platforms verification guidelines more closely.

Once you’ve made the necessary changes, you can apply to get your account verified again.

As long as you’ve followed the guidelines and meet the requirements, you should be able to get your account verified and build more brand awareness and trustworthiness.

Which social media platforms have you previously tried to get verified on? Let us know in the comments.

Gatis Viskers

Gatis Viskers is the founder of Ambition Digital. He helps businesses grow performance and ROI through beautiful, modern and user-friendly web design and digital marketing solutions.

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