Web marketing is one of the most powerful forms of marketing because it’s everywhere these days. It combines the use of social media, search engines and websites to allow you to reach a large audience by using all of these different marketing channels together.
By strategically using web marketing to promote your products and services to customers you can generate more revenue for your business. This usually happens as a result of increased traffic leading to higher conversion rates.
At the end of the day, the point of any type of marketing is to reach customers for your business. Web marketing can prove to be a cost-effective and a very scalable solution if you know how to do it properly.
As a business owner, it’s important to understand what web marketing is and how you can use it to your advantage. In this article you will get an introduction to what web marketing is, who does it, how it works and some examples of common strategies that are used in this field.
What Is The Meaning of Web Marketing?
Web marketing is a method of marketing that focuses on the use of internet-based media to promote products and services.
It is becoming more popular by the day as people spend increasingly more time online, which translates into internet users seeing more ads than ever before. You can reach a large number of customers in a short period of time and target them based on your desired demographics. With web marketing you can make sure that your ads are seen by the right customers based on their age, gender, location and interests.
What Are The Types of Web Marketing?
Web marketing can be divided into 4 major channels. These are email marketing, search engine optimisation (SEO), pay-per-click advertising (PPC) and social media.
The goal of web marketing is to reach customers through these channels with the intention of converting them into paying customers.
The types of web marketing are similar to one another, but their purpose can differ greatly. For example, in email marketing the goal is not necessarily about selling a product or service directly (though this can certainly happen). It’s rather about building your brand and gaining an audience first. The eventual plan is to convert those people from warm leads into hot leads, since they have already shown interest in your brand by signing up to the mailing list.
What Is The Ultimate Goal of Web Marketing?
The goal of any type of marketing is to increase revenue for your business and web marketing is no different. By promoting your products or services through the use of internet-based media you can reach a large number of potential customers that you wouldn’t be able to otherwise
The objective here is not only about increasing traffic, but also converting those people into paying customers by using different marketing channels, such as email or PPC advertising. For instance, you might want to use retargeting to show another ad to people who have already visited your website. It’s estimated that 97% of visitors leave a website without buying anything and never return (Mailchimp), but retargeting could be an excellent way to bring them back.
What Do Web Marketers Do?
Web marketers are tasked with the development and implementation of a web marketing strategy.
Once the strategy is ready, web marketers are the ones in charge of creating content, optimising it and then promoting it. They also manage social media channels, such as Facebook or LinkedIn to build a bigger audience for your business.
Examples of Web Marketing Strategies
Now that you have a general understanding of what web marketing is, let’s take a look at some specific examples of how it can be used to reach customers for your business.
Content Marketing
One of the most popular web marketing strategies is content marketing. This involves creating and publishing valuable content on your website or blog with the intention of attracting more visitors and building trust with your target audience.
Content marketing is a powerful tool for web marketers as it’s something that will help educate and inform your customer base about the products or services you offer without directly selling to them. It helps create an emotional connection between consumers and your business, which can eventually lead to sales if done correctly. It’s also a great way to establish your brand as a leading voice in the industry.
Visual content marketing can work particularly well, as shown by Tiger Fitness who grew their customer base and got a 60% returning customer rate with high quality video content marketing.
Email Marketing
Another common web marketing strategy is email marketing. This involves collecting the contact information of potential customers and then sending them regular emails containing content that is relevant to their interests.
The goal here is to build a relationship with your audience over time so that they are more likely to buy from you when the opportunity arises. You can also use email marketing to promote special offers and discounts to your customers, or simply share updates and new content.
You might have heard the famous saying “the money is in the list” – this could not be any more correct. The return-on-investment (ROI) from email marketing is massive with £42 for every 1 pound spent (DMA, 2019).
Search Engine Optimisation
One of the most popular web marketing strategies is SEO, or search engine optimisation. This refers to optimising content on a website so that it will rank higher in search results for certain keywords.
With 89% of B2B buyers and 81% of retail consumers using search engines for research before buying (Think With Google), it’s more important than ever for your business to be at the top of Google search for related keywords.
Pay-Per-Click Advertising
Another common web marketing strategy is pay-per-click advertising, or PPC. This involves paying for ads to be displayed on search engines and other websites with the intention of driving traffic to your website.
The goal of PPC advertising is to get more people to visit your website so that you can convert them into customers. You can use PPC advertising to promote special offers and discounts to your customers.
Unlike SEO, which can take a long time to produce meaningful results, PPC works almost instantly. This can be a huge advantage for businesses looking to make sales quickly, especially when you consider that PPC visitors are 50% more likely to make a purchase than organic visitors (Unbounce).
Social Media Marketing
Another popular example of web marketing strategy is social media marketing, or SMM. This involves creating profiles on a variety of different social networking websites such as Facebook, LinkedIn and YouTube with the intention of connecting with potential new customers for your business. These profiles can then be used to share valuable content that is related to your products or services with a much wider audience.
Social Media Marketing has become an increasingly popular strategy for web marketers in recent years as it helps expand the reach of their business and create a larger and more loyal customer base through social platforms by building trust.
It’s a great way to reach vast amounts of people as there are an estimated more than 3.6 billion social media users worldwide, which represented approximately half of the world’s population (Statista).
In Conclusion
As you can see, web marketing is a powerful strategy that businesses of all sizes and types can use to get more customers. There are several different examples of how it’s done such as SEO or PPC advertising but the main goal remains the same: attract new visitors who then become paying customers for your business.
A good web marketing strategy could make all the difference for your business so it’s important to do your research and find the right approach that works best for you.
If you need help with growing your business through these channels, feel free to contact us today. Ambition Digital is a 5-star rated digital marketing agency with a proven track record of helping businesses succeed online.
