FREE SEO Tools To Help You Optimise Your Site

Our FREE SEO tools offer everything you need for keyword research, on-page SEO, link building, and more. Discover the best free SEO tools available today.

Ambition Digital is an SEO agency in Edinburgh

About SEO Tools

Improve Your Search Ranking & Drive More Organic Traffic

Our suite of FREE SEO tools is designed to streamline your SEO tasks such as keyword research, on-page optimisation, and link building.

As part of our agency’s commitment to helping businesses thrive online, we’re proud to provide these tools to both beginners and seasoned professionals.

While these tools are free, they offer incredible value, especially for those new to the world of SEO or looking to grow their online presence without initial investment.


Analyse Your Competitors

These tools can help you gain insights into competitor strategies to identify strengths and weaknesses, and refine your own approach.


Audit & Optimise Your Website

You can use them to evaluate and enhance your website’s SEO to improve search engine rankings and user experience.


Find Keywords & Link Opportunities

Discover high-impact keywords and valuable link building opportunities to grow your site’s search visibility and authority.

Keyword Research Tool

Our Keyword Research Tool & CPC Checker allows you to find the search volume and CPC of any keyword to help optimise your website or ads.

Discover Keyword Monthly Search Volume

Find Keyword Cost-Per-Click (CPC)

Domain Authority Checker

Our Domain Authority Checker evaluates any website URL, providing its domain authority score out of 100 to help guide your SEO strategy.

Discover Any Website's Domain Authority (DA)

Benchmark Against Your Competitors

Backlink Checker Tool

Our Backlink Checker Tool analyses any website URL, showing the total backlinks, referring domains, types, URLs, backlink DA, and more.

Track The Total Number of Backlinks and Domains

Analyse Competitor Backlink Quality and Type

Keyword Competition Checker

Our Keyword Competition Checker shows the top SERPs, DA, backlinks, and referring domains for any keyword, revealing who dominates your chosen keywords.

View Your Top SERP Competitors

Get Insight Into Competitor DA and Backlinks

Indexed Pages Checker

Our Indexed Pages Checker lets you input a website URL to discover how many of its pages are indexed by search engines like Google and Bing.

See The Number of Pages Indexed by Google/Bing

Track Your Website’s Page Index Status

Robots.txt Tester

Our Robots.txt Tester allows you to inspect and analyse the robots.txt file of any website, to better understand how search engines are crawling and indexing the content.

Analyse and Debug Robots.txt Files

Prevent Indexing Issues


Google SERP Checker

Our Google SERP Checker lets you enter any website URL and a keyword to precisely find where the site ranks in Google’s search results.

Determine Precise Keyword Rankings on Google

Track Competitor Keyword Rankings

Mobile Friendliness Tester

Our Mobile Friendliness Tester evaluates your website’s mobile compatibility, checking meta tags, media queries, and stylesheets to ensure optimal mobile viewing.

Confirm Mobile Friendliness of Any Website

Verify Mobile Optimisation of Meta Tags & Stylesheets

Crawlability Test Tool

Our Crawlability Tester can check if search engines like Google and Bing can crawl and index your website’s content to make sure it’s visible online.

Test Website Crawlability by Google & Bing

Confirm Content Visibility for Indexing

Meta Tag Checker

Our Meta Tag Checker lets you input any website URL to extract and analyse its meta tags, including the meta title, description, and more.

Extract Detailed SEO Meta Tags

Improve Meta Titles and Descriptions for SEO

Frequently Asked Questions

Answers To Your Questions

Find answers to some of the most commonly asked questions about our FREE SEO Tools.

If you don’t find the answer to your question here, please feel free to contact us directly, and we will be happy to assist you.

+ Are Your SEO Tools Free To Use?

Yes, all our SEO tools are completely free to use.

As a digital marketing agency, we provide these tools as a part of our commitment to helping businesses improve their online presence without a financial barrier.


+ How Can These Tools Benefit My Digital Marketing Efforts?

These tools can provide essential insights into your website’s performance, help identify areas for improvement, and enable you to optimise your online marketing strategies without additional costs.


+ How Often Should I Use SEO Tools to Analyse My Website?

We recommend analysing your website regularly, at least once a month, to keep up with changes in search engine algorithms, track your site’s progress, and adjust your SEO strategies where necessary.


+ Where Does Your Data Come From?

We use a mix of third-party data sources and our own databases to provide up-to-date and comprehensive data and metrics for our tools.


+ How Reliable Are The Data and Metrics Provided by Your Tools?

While we strive for accuracy, the reliance on third-party data sources means we cannot guarantee 100% precision.

However, this data is still valuable for helping you create an SEO strategy and improving your online presence.


+ Are These Tools Suitable For All Types of Websites?

Yes, our tools are versatile and can be used for a wide range of websites, from small blogs to large eCommerce platforms, to improve their SEO performance.


Contact Us

Let Us Boost Your Marketing Performance

Ready to take your business to the next level? We’re always happy to discuss your project with you and provide an initial consultation. Just fill out the contact form to get started.

No hassle, no commitment.

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