Case Studies

Our Case Studies & Success Stories

Ambition Digital is an SEO agency in Edinburgh

At Ambition Digital, we’re proud of the work we do and the results we achieve for our clients.

We’ve put together a list of case studies and success stories that showcase the different types of projects we undertake and the wide range of industries we work in.

Ambition Digital is an SEO agency in Edinburgh

Challenge

Poor visibility in local search results due to a lack of search engine optimisation.

Solution

We optimised the website for local SEO by adding relevant keywords, claiming and verifying local business listings, and building high quality backlinks.

We also optimised their Google My Business (GMB) profile and ensured that all information was accurate, up to date and consistent across the website and all other business listings.

Results

A 50% increase in organic search traffic and a 30% increase in reservations within 6 months.

SEO Case Study

Improving Local SEO for a Restaurant Chain

The client operates a chain of restaurants in a city where the competition is fierce. They wanted to increase their visibility in search engine results for customers searching for restaurants in their area.

Despite having a well-designed website, the client had poor visibility in local search results. Their website was not optimized for local keywords and they had very few backlinks.

Thanks to our SEO efforts, the client saw a significant increase in website traffic and reservations.

50% Increase in Organic Search Traffic

30% Increase in Online Reservations

SEO Case Study

Improving Local SEO for a Restaurant Chain

The client operates a chain of restaurants in a city where the competition is fierce. They wanted to increase their visibility in search engine results for customers searching for restaurants in their area.

Despite having a well-designed website, the client had poor visibility in local search results. Their website was not optimized for local keywords and they had very few backlinks.

Thanks to our SEO efforts, the client saw a significant increase in website traffic and reservations.

50% Increase in Organic Search Traffic

30% Increase in Online Reservations

Challenge

Poor visibility in local search results due to a lack of search engine optimisation.

Solution

We optimised the website for local SEO by adding relevant keywords, claiming and verifying local business listings, and building high quality backlinks.

We also optimised their Google My Business (GMB) profile and ensured that all information was accurate, up to date and consistent across the website and all other business listings.

Results

A 50% increase in organic search traffic and a 30% increase in reservations within 6 months.

SEO Case Study

Increasing eCommerce Sales with Category-Specific Content

An eCommerce client selling books online wanted to increase their online sales.

Despite having a wide selection of books, the client had difficulty generating organic search traffic. We concluded that they lacked a comprehensive content strategy to support their category pages.

Our SEO efforts helped the client increase their sales by driving highly relevant traffic to their category pages through blog content.

15% Increase in Organic Search Traffic

20% Increase in Online Sales

Challenge

Difficulty generating organic search traffic due to a lack of comprehensive content strategy.

Solution

We developed a content strategy that focused on creating informative and engaging category-specific blog posts, book reviews, and buying advice.

Our goal was to optimise the content for relevant keywords for each category page.

Results

A 20% increase in sales within 6 months and a 15% increase in organic search traffic to the category pages.

The website also saw a 10% increase in time spent on the site, indicating that the visitors were more engaged with the content.

Challenge

Reducing the cost while increasing the number of leads generated through PPC advertising.

Solution

We used a multi-channel PPC strategy, which involved search ads, video ads and social media ads to reach a wider audience.

By testing various lead funnels we were able to create a high-converting landing page that was optimised for lead generation, and retargeted website visitors who showed interest in the guitar school’s services.

Results

We were able to generate a 50% increase in leads within the first month of the campaign.

The enrollment in the course also increased by 30% in the first quarter. Our multi-channel approach also helped to lower the cost per acquisition (CPA) by 15%.

PPC Case Study

Generating Leads with a Multi-Channel PPC Strategy

An online guitar school that provides guitar lessons to students of all levels needed help generating leads and increasing course enrollment.

Even though they already had a strong brand and an engaged audience, the client had difficulty scaling lead generation for their guitar school through PPC advertising.

Our team developed a multi-channel PPC strategy that led to a significant increase in leads and enrolment for the client.

50% Increase in Leads Generated

15% Decrease in Cost-Per-Acquisition (CPA)

PPC Case Study

Generating Leads with a Multi-Channel PPC Strategy

An online guitar school that provides guitar lessons to students of all levels needed help generating leads and increasing course enrollment.

Even though they already had a strong brand and an engaged audience, the client had difficulty scaling lead generation for their guitar school through PPC advertising.

Our team developed a multi-channel PPC strategy that led to a significant increase in leads and enrolment for the client.

50% Increase in Leads Generated

15% Decrease in Cost-Per-Acquisition (CPA)

Challenge

Reducing the cost while increasing the number of leads generated through PPC advertising.

Solution

We used a multi-channel PPC strategy, which involved search ads, video ads and social media ads to reach a wider audience.

By testing various lead funnels we were able to create a high-converting landing page that was optimised for lead generation, and retargeted website visitors who showed interest in the guitar school’s services.

Results

We were able to generate a 50% increase in leads within the first month of the campaign.

The enrollment in the course also increased by 30% in the first quarter. Our multi-channel approach also helped to lower the cost per acquisition (CPA) by 15%.

PPC Case Study

Boosting eCommerce Sales with Google Shopping Ads

An eCommerce jewellery website approached us with a challenge. Despite having a high volume of website traffic, the conversion rate was low, resulting in low sales and high bounce rate.

The client was looking for a solution to increase sales and drive more revenue from their website.

We proposed utilising Google Shopping Ads to target potential customers who are actively searching for products like those being sold by the client.

30% Increase in eCommerce Sales

40% Increase in Conversion Rate (CVR)

Challenge

The website’s conversion rate was low, resulting in low sales despite high traffic.

Solution

We implemented Google Shopping ads to showcase the website’s products to potential customers.

By utilising Google’s product data feed and merchant center, we were able to create highly targeted ads that were shown to users who were actively searching for jewellery.

We also optimised the website’s product listings and images to ensure that they were visually appealing and provided all the necessary information to potential customers.

Results

The client saw a significant increase in sales, with a 30% increase in revenue from Google Shopping Ads during peak wedding season in 2022.

Additionally, the conversion rate on the website improved by 40%.

Challenge

Being able to deliver a custom solution that met the client’s strict brand guidelines and technical requirements.

Solution

We worked closely with the client to understand their vision and requirements.

This allowed us to build a custom eCommerce website that adhered to their brand guidelines and featured a modern, responsive design that functioned seamlessly on all types of devices.

We also incorporated SEO architecture and principles into the website’s design from the start, making future SEO efforts much easier and more cost-efficient.

Results

We were able to launch a website that exceeded our clients expectations and received positive feedback from them.

The website also started to recieve a high level of organic search traffic, which helped to increase their sales and revenue.

Web Design Case Study

Creating a Stunning and Functional eCommerce Website

A start-up eCommerce clothing brand wanted to showcase their fashion collection in an online store that adhered to their strict brand guidelines. They wanted a custom built solution that would be fully responsive and function seamlessly on all types of devices.

Despite having a clear vision for their online store, the client had difficulty finding a web design agency that could deliver a solution that met their requirements.

Thanks to the joined efforts of our web designers and developers, we were able to launch a website that exceeded our clients expectations.

A Complete Custom Web Design Solution

Built with Search Engine Optimisation (SEO) in Mind

Web Design Case Study

Creating a Stunning and Functional eCommerce Website

A start-up eCommerce clothing brand wanted to showcase their fashion collection in an online store that adhered to their strict brand guidelines. They wanted a custom built solution that would be fully responsive and function seamlessly on all types of devices.

Despite having a clear vision for their online store, the client had difficulty finding a web design agency that could deliver a solution that met their requirements.

Thanks to the joined efforts of our web designers and developers, we were able to launch a website that exceeded our clients expectations.

A Complete Custom Web Design Solution

Built with Search Engine Optimisation (SEO) in Mind

Challenge

Being able to deliver a custom solution that met the client’s strict brand guidelines and technical requirements.

Solution

We worked closely with the client to understand their vision and requirements.

This allowed us to build a custom eCommerce website that adhered to their brand guidelines and featured a modern, responsive design that functioned seamlessly on all types of devices.

We also incorporated SEO architecture and principles into the website’s design from the start, making future SEO efforts much easier and more cost-efficient.

Results

We were able to launch a website that exceeded our clients expectations and received positive feedback from them.

The website also started to recieve a high level of organic search traffic, which helped to increase their sales and revenue.

Web Design Case Study

A Website Upgrade for a Local Removals Company

A local removals company needed a website that could showcase their services and capabilities, and allow for online enquiries. Their existing website was slow, not mobile-friendly, and not optimized for search engines, resulting in a loss of potential customers.

The client was looking for a web design agency that could help them create an online presence that truly reflected their brand and capabilities.

We were able to deliver a custom-built solution that exceeded their expectations, resulting in an increase in website traffic, online enquiries, and overall revenue.

A Significant Increase in Online Enquiries

An Increase in Overall Revenue For The Company

Challenge

Creating a website that could effectively showcase the client’s services, allow for online enquiries, and be fast, mobile-friendly and optimised for search engines.

Solution

We created a fast, responsive, and search engine optimised website for the client.

We also ensured that the site was mobile-friendly and user-friendly, making it easy for potential customers to navigate, find the information they needed and send enquiries.

Results

 The client saw a significant increase in website traffic and online enquiries after the launch of their new website.

They also reported an increase in bookings and overall revenue. The website’s search engine ranking also improved, which helped to drive more organic traffic to the site over time.

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