What Is Influencer Marketing and How It Can Help Your Business

April 22, 2021

If you want to know more about influencer marketing and how it can help your business, you’ve come to the right place.

An influencer is someone who has the ability to reach specific audiences and affect people’s purchasing decisions due to their relationship with that audience.

Influencers are everywhere. For the most part they have a following who trusts them to provide quality content that will be informative or engaging. The trust that an influencer has can result in their followers making purchases on behalf of the influencer’s recommendations.

In this article we will look at what is influencer marketing in detail and whether it’s the right choice for your businesses marketing efforts.

How To Use Influencers To Market Your Business

Any time you are looking to market a product or service, influencer marketing can prove to be an excellent tool. Whether you’re launching something new and want the word to spread quickly, trying to build brand awareness to gain more customers, or just need some help getting noticed during a busy time of year! Having someone who is trusted by an audience you care about come on board as an ambassador for your brand can make all the difference.

But before you get started, it’s important to consider the impact an influencer can have on your brand. It would not be a good idea to work with someone who might create the wrong impression for your business. If they’re not aligned with what your company stands for or don’t believe in what you offer, that could come through and hurt your business’ reputation.

You should also keep in mind any legal ramifications that might be involved when working with people online. For example copyright issues if there are images or video used without permission from their rightful owner(s).

What Makes Someone a Good Influencer?

The most obvious quality of a good influencer is having an engaged audience. Does it matter how many followers they have? While it’s good for an influencer to have a large audience, in the end it comes down to engagement rates. It also depends on your goals — some people may want an influencer for their high follower count. Others might find having someone who engages more with their followers a better choice, since that means they’re reaching out and interacting with people instead of them just looking at their posts from afar.

Another very important thing about influencers is authenticity. If an influencer seems insincere when talking about your company, it might be obvious to their followers and chances are their audience won’t take what they say too seriously.

The influencer market has changed drastically over the years. Businesses are trying to find new ways to adopt creatives into their marketing efforts. Being able to stand out and remain authentic amongst the competition is getting harder and harder. This is why there’s such a high demand for authentic influencers who work hard at what they’re passionate about every day.

How Do You Know If An Influencer Will Work For Your Business?

There are many things to consider when choosing an influencer to work with your business. Some of the most important things you need to consider are:

  • the influencers content type
  • authenticity of their posts
  • the influencers follower count
  • their audience demographic
  • engagement indicators (comments, shares)

What Do You Need To Know Before Choosing An Influencer?

Firt of all, you need to establish your goals and objectives. Use a framework like the 4 P’s of marketing to make a marketing plan.

Don’t just choose an influencer for the sake of it, make sure they’re right for what you want to achieve. Take a look at the influencers content and see if it aligns with your brand values or message. It’s always good to have an influencer who is knowledgeable in your niche. That way, when they talk about your products or services they will sound more authentic and likely entice their followers to buy from you!

A lot careful planning should go into your campaigns, so be sure not to underestimate how long this process may take! More often than not, a client wants all the details done in less than 24 hours which can lead to rushed results.

Remember, influencer campaigns are like any other campaign — the more work you put into planning them the better they will turn out to be.

How To Find Influencers?

There are different ways to find the right type of influencers for your business. One way is by looking at your competitors and seeing who they’re working with, then finding those people on social media and contacting them directly.

There’s also influencer management agencies that can help you find influencers in any industry. You will need to provide them with some general information about your audience and what kind of content or photos you want an influencer to post. The agency will then generate a list of potential influencers based off of filters such as location, gender, age group and others. It’s worth looking into if your budget permits it, because it can take out much of the hassle involved in influencer marketing.

The Future of Influencer Marketing

Some people are wondering — is influencer marketing going to die? Not likely. With the rise of new social media platforms like TikTok, influencers marketing is changing bu it’s here to stay. Influencers are being pushed into creating more visual content while maintaining a personal touch.

Brands are also looking for more authenticity in their ads. The best influencer marketing campaigns are the ones that focus on authenticity rather than blindly jumping onto trends that you think will work well simply because “everyone else is doing it”. You need to find what works best for your business strategy so you can make the most out of any opportunity you get in terms of getting your brand or product in front of the right audience.

Tips On How To Get Started With Influencer Marketing

Here are some actionable tips to help you get started with influencer marketing:

1. Find freelancers

Do some research on platforms like Instagram, TikTok, LinkedIn and Facebook Groups where you might find professionals such as photographers willing to do freelance work for a brand.

2. Contact infleuncers

Simply reach out to influencers who you think might be interested in what you’re promoting and contact them with the offer to work together.

3. Work with bloggers

Find bloggers in your niche and send them an informative email introducing yourself (and your company) — make sure it’s personal enough so they don’t think you’ve copied and pasted this template to everyone else as well!

4. Check your followers

Check to see if any influencers are following your brand and follow them back. Building relationships can take time but eventually it will lead to collaboration opportunities!

5. Do cross promotion

Offer to do a shoutout or a promotion for an influencer in exchange for them doing the same for you!

6. Get more social

Consider hiring a social media manager to make your accounts more active and engaging for your followers.

7. Join communities

Join or create a group/club/community where like minded people can share content and connect. Promote yourself there as well so other members know about your presence.

In Conclusion

Influencers can be a great asset to any company looking for marketing help, but you’ll need to do your research and find the right ones. Remember, authenticity is the key to success when it comes to influencer marketing. People trust people more than they trust brands, so work with influencers who are good at adding a personal touch to their content.

Have you launched an influencer marketing campaign yet? What were your results?

If your business needs help with social media marketing, get in touch with our agency today. We’re happy to discuss your requirments and create a proposal to improve your social media pefromance.

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Gatis Viskers

I am the Founder & CEO of the award-winning digital marketing agency, Ambition Digital. With my holistic approach to digital marketing, which combines data-driven strategies, creativity, and cutting-edge technology, I am proud to have been recognised in numerous industry-leading publications.

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