What Is Influencer Marketing and How It Can Help Your Business

April 22, 2021

If you want to know more about influencer marketing and how it can help your business, you’ve come to the right place.

An influencer is someone who has the ability to reach specific audiences and affect people’s purchasing decisions due to their relationship with that audience.

Influencers are everywhere. For the most part they have a following who trusts them to provide quality content that will be informative or engaging. The trust that an influencer has can result in their followers making purchases on behalf of the influencer’s recommendations.

In this article we will look at what is influencer marketing and whether it’s the right choice for your business’ marketing efforts.

How Can You Use Influencers?

Any time you are looking to market a product or service, influencer marketing can prove to be an excellent tool. Whether you’re launching something new and want the word to spread quickly, trying to build brand awareness to gain more customers, or just need some help getting noticed during a busy time of year! Having someone who is trusted by customers you care about come on board as an ambassador for your brand can make all the difference.

But before you get started, it’s important to consider the impact an influencer can have on your brand. It would not be a good idea to work with someone who might create the wrong impression for your business. If they’re not aligned with what your company stands for or don’t believe in what you offer, that could come through and hurt your business’ reputation.

You should also keep in mind any legal ramifications that might be involved when working with people online. For example copyright issues if there are images or video used without permission from their rightful owner(s).

What Makes Someone An Influencer?

The most obvious quality of an influencer is having audience. But does it matter how many followers they have? What about engagement? While it’s good to have a large audience, in the end it comes down to engagement rates. It also depends on your goals – some people may want an influencer for their high follower count. Others might find having someone who engages more with their followers better, since that means they’re reaching out and interacting with them instead of just looking at their posts from afar.

Another very important thing about influencers is authenticity. If they seem insincere when talking about your company, it might seem obvious and chances are customers won’t take what they say too seriously.

The influencer market has changed drastically over the years. Businesses are trying to find new ways to adopt creatives into their marketing efforts. Being able to stand out and remain authentic amongst the competition is getting harder and harder. This is why there’s such a high demand for authentic influencers who work hard at what they’re passionate about every day.

How Do You Know If An Influencer Will Work For You?

There are many things to consider when choosing an influencer to work with. Some of the most important things you need to consider are:

  • their content type
  • authenticity of the posts
  • follower count
  • target demographic
  • engagement indicators (comments, shares)

What Do You Need To Know Before Choosing An Influencer?

Firt of all, you need to know your goals and objectives. Don’t just choose an influencer for the sake of it, make sure they’re right for what you want them to achieve. Take a look at their content and see if it aligns with your brand values or message. It’s always good to have an influencer who has enough knowledge about your niche. That way, when they talk about your products or services they will be more likely to entice followers into purchasing from you!

A lot careful planning should go into your campaigns, so be sure not to underestimate how long this process may take! More often than not, a client wants all the details done in less than 24 hours which can lead to rushed results.

Remember, influencer campaigns are like any other campaign – the more work you put into them the better they will be!

How To Find Influencers?

There are different ways to find the right influencers for your business. One way is by looking at your competitors and seeing who they’re working with, then finding those people on social media and contacting them!

There’s also influencer management agencies that can help you find influencers in any industry. You will need to provide them with some general information about your audience and what kind of content or photos you want an influencer to post. The agency will then generate a list of potentials based off of filters such as location, gender, age group etc. It’s worth checking out if that seems like something you may be interested in exploring further down the line, because it can take out much of the hassle involved in influencer marketing.

The Future of Influencer Marketing

Some people are wondering – is influencer marketing going to die? With the rise of new social media platforms like TikTok, influencers have been pushed to be more visual while maintaining a personal touch.

Brands are also looking for authenticity in their ads. Businesses will likely keep on focusing on authentic marketing rather than blindly jumping onto trends that they think will work well for them simply because “everyone else is doing it”. You need to find what works best for your business strategy so you can make the most out of any opportunity you get.

Tips On How To Get Started With Influencer Marketing

  • Do some research into platforms like Instagram, TikTok, LinkedIn and Facebook Groups where you might find professionals such as photographers willing to do freelance work for a brand.
  • Do your research on influencers who might be interested in what you’re promoting and contact them with the offer to work together.
  • Find bloggers in your niche and send them an informative email introducing yourself (and your company) – make sure it’s personal enough so they don’t think you’ve copied and pasted this template to everyone else as well!
  • Follow people back if they follow you first. Remember, building relationships can take time but eventually it will lead to collaboration opportunities!
  • Offer to do a shoutout for an influencer in exchange for them doing the same for you!
  • Consider hiring a social media manager.
  • Join or create a group/club/community where like minded people can share content and connect. Promote yourself there as well so other members know about your presence.


Influencers can be a great asset to any company looking for marketing help, but you’ll need to do your research and find the right ones.

If you want your company needs help with social media marketing, get in touch with our agency.

Gatis Viskers

Gatis Viskers is the founder of Ambition Digital. He helps businesses grow performance and ROI through beautiful, modern and user-friendly web design and digital marketing solutions.


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